World Biggest Interactive Treasure Hunt

World Biggest Interactive Treasure Hunt

trials earlier this year. The application is called DreamWalk and it allows people to hunt for and collect real treasure hidden around their city using the GPS built into their mobile phones.

Treasures are contributed to the DreamWalk map by advertisers, who use DreamWalk as a marketing platform to promote their businesses, brands and products in an interactive and entertaining way. have placed over $72,000 worth of on the DreamWalk map, including items such as free burgers, french fries, gift cards, theatre tickets and T shirts, just to name a few. represents a win win for consumers and advertisers alike said Joseph Russell, co founder and CEO of DreamWalk Pty. Ltd. a registered Australian company operating out of Melbourne.

Joseph, together with his brother Samuel Russell, founded DreamWalk in 2008 without any financial backing, when the mobile apps industry was in its infancy. After almost two years in development, the DreamWalk iPhone application was finally released to the American public on March 1st of this year. This initial trial focused on the cities of Los Angeles, San Francisco, Boston and New York, and the response was far greater than Joe and Sam had expected. During the month long trial, over sixty five thousand iPhone users participated in the hunt. DreamWalk quickly reached the top 100 apps in the US, peaking at 63, ahead of the EBay and MySpace apps and was even featured by Apple.

is a hit because it connects consumers and advertisers in such a unique way says CTO Samuel Russell. Mr. Russell reports that they are currently planning hunts for over sixty five local brands and businesses, who have contributed almost $30,000 worth of so far. aim to have over $100,000 worth of treasure by December 3rd, but even half that will make for a pretty awesome user experience says Russell.