Do not let shoddy mobile games ruined the game industry

Japanese veteran mobile game makers Nintendo president Satoru Iwata said not let shoddy free mobile games ruined the game industry , he believes the free mobile game makers need to spend more effort and resources, but also allows them to spend more to convince the tongue players buy WiiU and 3DS, a serious blow to the video game hardware development.
Q & A with investors last week , and this old game giant 's president spoke : "Nintendo video game system developers have committed to 30 years, if we want to continue this on a commercial scale for 10 years, 20 years, or even 30 years , a single software development will put us among the great risk , and this is another factor that we adhere to the integration of hardware systems . "
Iwata further explained that due to the free games so popular that Nintendo has long been uphold the "hardware and software combined mode ", now seems Zhiai hard line . "Even today, people's spending power may be stronger , but many spend is not visible , and therefore encourage them to purchase a dedicated gaming system has become more difficult . As the" free play (Free-to-Play) " and " free access ( Free-to-Start) " to its name, the game industry has a tendency to work as simple as possible , so that a lower threshold ."
However , Iwata said: "In only two years ago , a lot of manpower to persuade other companies to follow the footsteps of Nintendo , into a lucrative field , and now these people are silenced in similar circumstances , those who claim that we should be . people who create games for mobile devices , may or may not be recovered in three years remarks , but unlike others , we are determined to struggle for medium-term goal for the company . "
In addition, Q & A , the same expression Iwata Wii U console sales for the poor view. He believes that with the Wii in the same product cycle , expect the new machine sales up to 1 million units is unrealistic. But as long as the implementation of the right strategy , there is still the opportunity to reach such a large scale sales. "We have in the past failed to pass the real value of Wii U , you can not let the children to persuade their parents to purchase new host , can not bring the product to give parents had purchased ."

Free flow will be enormous pressure on the small channels in 2014

According to the Beijing Morning Post reported today, January 16 and 17 , two days, European friends browser , Youku potatoes and 360 feet around the free flow plan announced in the industry are concerned swim platform in hand , particularly the introduction of 360 actions attention.
360 announced that 360 Mobile Assistant launched the " free flow " area , you only need to open 360 mobile assistant on the phone , click into the "free flow " column , you can download all the games and software inside . Regardless of the user 's phone is 2G, 3G, or 4G network traffic generated by the download will be free . It is reported that the first batch of the event is to enjoy the Jiangsu Telecom users will then be gradually extended to the whole country, free flow of activities from January 24 to start permanent.
The operator , the China Unicom said that China Unicom 3G subscribers and new subscribers can Jan. 20 to Jan. 30 , through a variety of ways to receive a free "500MB domestic traffic red ." According to Beijing to move the argument from New Year's Day to the seventh , where users meet the conditions for the activities in Beijing , can receive a free 1000M 2/3G Beijing local traffic. In addition , China Telecom also flows from operating as one of the two main strategies .
Hand swim platform price war turned by the B2B B2C: Flow war split the platform of users
January 8 Summit in Hangzhou hand tour , including Ali , including the various platforms with limited conditions have burst into a 3:7 ratio due to industry concerns , then thereafter Tencent announced limbo access applications into treasure 3:7 , 360 , 91 pairs of small developers into none other , represents the interests of 2014 domestic B2B hand travel distribution platform has slightly loose.
4G network coverage but not yet effective , the limited amount of realistic user situations ( 4G users by the end of 2014 or the billions of dollars ) , with 360 as the representative of the hand swim platform started playing free flow of battle , it means that the 2014 platform users competition, has risen to the B2C price war level, the user downloads the game concerns completely eliminated, is traffic free the ultimate goal , the result is not the ability to play small channels in this hand , a small platform , will be the flow price war further compression living space.
Meanwhile, as the source of traffic, operators generously shot, represents the 4G era , operators will take a more aggressive approach to support its own download market , thereby increasing the overall distribution volume operators . In addition , not be forgotten , virtual operators fight what brand , is still traffic packages .