European mobile game developers talk about how to attract players

1 soft release phase focuses on the viscosity and retention
Soft release free game is now quite popular approach to promote the game as a service concept in this industry for people who do not do seems to be an adventure.
However, while many developers think most free games just fine-tuning your earnings making skills , and for the Grand Cru 's Thorbjörn Warin , the key is to ensure retention and sticky.
"We have enough money , so we have enough time to publish soft " Supernauts ". We release the game in three phases , the first alpha version released in New Zealand , because of this it is a sizeable English market , we see the tack and player behavior , then take a look at the beta version of Canada 's performance .
"But we did not look at profitability , we believe earnings are most likely to fix the problem if you tack and retention rate is very bad , it is really very difficult to repair . Our principle is to focus on the viscosity and retention ."
For Warin , if the guarantee of quality, earnings will fall into place , so you have to determine what they did not put reversed the order of the two .
2 . Community features a low-cost and effective natural user access to functions
But if you do not have adequate funding so as Grand Cru, and the need to start all over again , then how should we do ?
Sebastien Borget from Pixowl 's claim that they have 90% of users get from natural sources . For him, his secret is in community building efforts.
"We focus on creating communities of players and we did not begin publishing activities to a soft market , we initially launched beta testing for some players , to create a show based on the contents of the user community masterpiece , we added a forum and a YouTube channel after a year of our fans on Facebook more than 30 million people in the video channel will have 2 million views . "
To create a user- friendly platform , so that they thus show their love for the game , so that helps a lot of happy harvest natural user .
3 great content to keep updated
Most services operate games that are updated every quarter companies own game . But this case the forum view, this update frequency may not be enough. According to Borget said, update frequency Pixowl is once a month.
"Usually after three weeks , DAU will begin to decline in value , so we have to have carried out once every six weeks to repair large , small repair once every three weeks ."
Fishlabs former member Michael Schade said , "If we made ​​a new game , we'll make it easy to add new content ."
So how do you make sure you make a good update on Ndemic Creations? ( Game state Note : "Plague Inc" Developer ) member James Vaughan , this answer is simple: the zombie virus . Or, more broadly, that is , in line with the contents of your users expect .
"We're really excited to let players launched new content , when released zombie update, we ushered in the success in the revenue rankings list , as long as there are updates, you can see the user to return to the game ."
In order to allow these users to continue to return to the game , you have to make sure that when you update the content interesting as the first one .
4 Repeat sticky : 2014 Regrettably marketing hot words ?
One of the most attractive members of the group discussion topic is worth repeating viscous advertising.
This is a service provided by the advertiser suppliers , but for our users to get expert , this is more of a symptom rather than curing the user lose interest reasons solution.
Next Games member Joakim Achrén said , "The key to repeat sticky is that if you already have a good retention rate will no longer need to repeat sticky ."
"In the soft- release stage , you should look at whether to let people play games on the potential for a few years , whether the user will also put it down the toilet . If yes, it means that developers do not need to repeat the viscosity measure because users already on your side . "
So, instead of using paid advertising to attract the user's attention , as a start to create , in essence, it has a retention rate of a good game .
5 for their produce some high-quality video ads
Making good advertising is a great way to be able to get into the game of high-quality users. General advertising banner ads and inserts , but not the best choice , because we have Thorbjörn Warin respected video ads.
Supernauts (from youtube.com)
" Great video advertising conversion rates , user quality is quite high, so they are better than banner ads and our game " Supernauts " is a bit like " Minecraft " 3D game , in which the supporting players wandering around , and create your own what they want , so it is more suitable for video ads , banner ads instead of crappy . "
The story is about the application of video advertising , and an ideal way to get high-quality users. But even with such advantages of video advertising , you still need to make sure you optimize the performance of their ads .