European mobile game developers talk about how to attract players

1 soft release phase focuses on the viscosity and retention
Soft release free game is now quite popular approach to promote the game as a service concept in this industry for people who do not do seems to be an adventure.
However, while many developers think most free games just fine-tuning your earnings making skills , and for the Grand Cru 's Thorbjörn Warin , the key is to ensure retention and sticky.
"We have enough money , so we have enough time to publish soft " Supernauts ". We release the game in three phases , the first alpha version released in New Zealand , because of this it is a sizeable English market , we see the tack and player behavior , then take a look at the beta version of Canada 's performance .
"But we did not look at profitability , we believe earnings are most likely to fix the problem if you tack and retention rate is very bad , it is really very difficult to repair . Our principle is to focus on the viscosity and retention ."
For Warin , if the guarantee of quality, earnings will fall into place , so you have to determine what they did not put reversed the order of the two .
2 . Community features a low-cost and effective natural user access to functions
But if you do not have adequate funding so as Grand Cru, and the need to start all over again , then how should we do ?
Sebastien Borget from Pixowl 's claim that they have 90% of users get from natural sources . For him, his secret is in community building efforts.
"We focus on creating communities of players and we did not begin publishing activities to a soft market , we initially launched beta testing for some players , to create a show based on the contents of the user community masterpiece , we added a forum and a YouTube channel after a year of our fans on Facebook more than 30 million people in the video channel will have 2 million views . "
To create a user- friendly platform , so that they thus show their love for the game , so that helps a lot of happy harvest natural user .
3 great content to keep updated
Most services operate games that are updated every quarter companies own game . But this case the forum view, this update frequency may not be enough. According to Borget said, update frequency Pixowl is once a month.
"Usually after three weeks , DAU will begin to decline in value , so we have to have carried out once every six weeks to repair large , small repair once every three weeks ."
Fishlabs former member Michael Schade said , "If we made ​​a new game , we'll make it easy to add new content ."
So how do you make sure you make a good update on Ndemic Creations? ( Game state Note : "Plague Inc" Developer ) member James Vaughan , this answer is simple: the zombie virus . Or, more broadly, that is , in line with the contents of your users expect .
"We're really excited to let players launched new content , when released zombie update, we ushered in the success in the revenue rankings list , as long as there are updates, you can see the user to return to the game ."
In order to allow these users to continue to return to the game , you have to make sure that when you update the content interesting as the first one .
4 Repeat sticky : 2014 Regrettably marketing hot words ?
One of the most attractive members of the group discussion topic is worth repeating viscous advertising.
This is a service provided by the advertiser suppliers , but for our users to get expert , this is more of a symptom rather than curing the user lose interest reasons solution.
Next Games member Joakim Achrén said , "The key to repeat sticky is that if you already have a good retention rate will no longer need to repeat sticky ."
"In the soft- release stage , you should look at whether to let people play games on the potential for a few years , whether the user will also put it down the toilet . If yes, it means that developers do not need to repeat the viscosity measure because users already on your side . "
So, instead of using paid advertising to attract the user's attention , as a start to create , in essence, it has a retention rate of a good game .
5 for their produce some high-quality video ads
Making good advertising is a great way to be able to get into the game of high-quality users. General advertising banner ads and inserts , but not the best choice , because we have Thorbjörn Warin respected video ads.
Supernauts (from youtube.com)
" Great video advertising conversion rates , user quality is quite high, so they are better than banner ads and our game " Supernauts " is a bit like " Minecraft " 3D game , in which the supporting players wandering around , and create your own what they want , so it is more suitable for video ads , banner ads instead of crappy . "
The story is about the application of video advertising , and an ideal way to get high-quality users. But even with such advantages of video advertising , you still need to make sure you optimize the performance of their ads .

RoboCop

"RoboCop RoboCop" by Glu joint Columbia Pictures produced the film adaptation of the game, using a third-person shooter set. In the game, players have to play Robotics OmniCorp in Robocop, the forces of evil against Detroit. Although the game uses the players too cold, "Zhan Zhuang" style of play, but a simple operation, it still has a beautiful full screen playability.
In RoboCop, the year is 2028 and multinational conglomerate OmniCorp is at the center of robot technology. Overseas, their drones have been used by the military for years—and it’s meant billions for OmniCorp’s bottom line. Now OmniCorp wants to bring their controversial technology to the home front, and they see a golden opportunity to do it. When Alex Murphy (Joel Kinnaman)—a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit—is critically injured in the line of duty, OmniCorp sees their chance for a part-man, part-robot police officer. OmniCorp envisions a RoboCop in every city and even more billions for their shareholders, but they never counted on one thing: there is still a man inside the machine pursuing justice.

Mobile game "Happy Mahjong"

Tencent's latest mobile game "Happy Mahjong" has officially landed iOS, players can now experience the real-time mahjong matches on the phone. Tencent effort to build this as a classic chess game quintessence. Stylish simplicity of Chinese style screen, live real-time battle gameplay, accompany you joy every day.
"Happy Mahjong" support through micro-channel and QQ account login game, through victory and wealth ranking QQ friends list with micro-channel competition. Play a few more innings points higher, the number of innings to win more points, the higher, of course, ranked in the "victory points" in the more forward, this is the most direct way to showcase his skills and achievements. The count for the use of authentic international fan rules into low-threshold rule Hu to the winning hand, more than 80 kinds of fan-type scoring, networking mode novice, beginner, intermediate and advanced four selectable ring, powerful high intellectual so are the single play "Happy mahjong" fun stimulus lies.

Smart phones will soon decline?

In recent years the pace of development of smart phones is far more than the traditional PC industry, but the so-called extremes meet , smartphones recession may come faster. Market research firm TrendForce expects first-quarter global smartphone shipments may be reduced by 5 % compared to the fourth quarter of 2013 , which will be the data for the first time since 2011 qoq decline.
For two years , the global smart phone market has always maintained the chain growth. TrendForce analyst Tony Wilson (Wilson Miao) said that if this prediction come true , it will mark the smart phone market to mature and show seasonal characteristics .
From the specific market share , Apple and Samsung are still no doubt dominate , but it is worth mentioning that , LG and Sony underperforming before the two electronics giants have gradually improved the performance.
TrendForce noted that the performance of Sony in Japan particularly prominent in the Japanese market share of over 20% . The fourth quarter of last year , Sony global smartphone shipments reached 12 million , an increase of 61%.
Meanwhile , LG with the launch of cooperation with Google Nexus phone to get a 4.2 percent share of the global smart phone shipments in the fourth quarter of last year its volume of about 11 million , an increase of 57%.