Japanese veteran mobile game makers Nintendo president Satoru Iwata said not let shoddy free mobile games ruined the game industry , he believes the free mobile game makers need to spend more effort and resources, but also allows them to spend more to convince the tongue players buy WiiU and 3DS, a serious blow to the video game hardware development.
Q & A with investors last week , and this old game giant 's president spoke : "Nintendo video game system developers have committed to 30 years, if we want to continue this on a commercial scale for 10 years, 20 years, or even 30 years , a single software development will put us among the great risk , and this is another factor that we adhere to the integration of hardware systems . "
Iwata further explained that due to the free games so popular that Nintendo has long been uphold the "hardware and software combined mode ", now seems Zhiai hard line . "Even today, people's spending power may be stronger , but many spend is not visible , and therefore encourage them to purchase a dedicated gaming system has become more difficult . As the" free play (Free-to-Play) " and " free access ( Free-to-Start) " to its name, the game industry has a tendency to work as simple as possible , so that a lower threshold ."
However , Iwata said: "In only two years ago , a lot of manpower to persuade other companies to follow the footsteps of Nintendo , into a lucrative field , and now these people are silenced in similar circumstances , those who claim that we should be . people who create games for mobile devices , may or may not be recovered in three years remarks , but unlike others , we are determined to struggle for medium-term goal for the company . "
In addition, Q & A , the same expression Iwata Wii U console sales for the poor view. He believes that with the Wii in the same product cycle , expect the new machine sales up to 1 million units is unrealistic. But as long as the implementation of the right strategy , there is still the opportunity to reach such a large scale sales. "We have in the past failed to pass the real value of Wii U , you can not let the children to persuade their parents to purchase new host , can not bring the product to give parents had purchased ."
Showing posts with label download games for free. Show all posts
Showing posts with label download games for free. Show all posts
Sunday, February 9, 2014
Sunday, January 26, 2014
European mobile game developers talk about how to attract players
1 soft release phase focuses on the viscosity and retention
Soft release free game is now quite popular approach to promote the game as a service concept in this industry for people who do not do seems to be an adventure.
However, while many developers think most free games just fine-tuning your earnings making skills , and for the Grand Cru 's Thorbjörn Warin , the key is to ensure retention and sticky.
"We have enough money , so we have enough time to publish soft " Supernauts ". We release the game in three phases , the first alpha version released in New Zealand , because of this it is a sizeable English market , we see the tack and player behavior , then take a look at the beta version of Canada 's performance .
"But we did not look at profitability , we believe earnings are most likely to fix the problem if you tack and retention rate is very bad , it is really very difficult to repair . Our principle is to focus on the viscosity and retention ."
For Warin , if the guarantee of quality, earnings will fall into place , so you have to determine what they did not put reversed the order of the two .
2 . Community features a low-cost and effective natural user access to functions
But if you do not have adequate funding so as Grand Cru, and the need to start all over again , then how should we do ?
Sebastien Borget from Pixowl 's claim that they have 90% of users get from natural sources . For him, his secret is in community building efforts.
"We focus on creating communities of players and we did not begin publishing activities to a soft market , we initially launched beta testing for some players , to create a show based on the contents of the user community masterpiece , we added a forum and a YouTube channel after a year of our fans on Facebook more than 30 million people in the video channel will have 2 million views . "
To create a user- friendly platform , so that they thus show their love for the game , so that helps a lot of happy harvest natural user .
3 great content to keep updated
Most services operate games that are updated every quarter companies own game . But this case the forum view, this update frequency may not be enough. According to Borget said, update frequency Pixowl is once a month.
"Usually after three weeks , DAU will begin to decline in value , so we have to have carried out once every six weeks to repair large , small repair once every three weeks ."
Fishlabs former member Michael Schade said , "If we made a new game , we'll make it easy to add new content ."
So how do you make sure you make a good update on Ndemic Creations? ( Game state Note : "Plague Inc" Developer ) member James Vaughan , this answer is simple: the zombie virus . Or, more broadly, that is , in line with the contents of your users expect .
"We're really excited to let players launched new content , when released zombie update, we ushered in the success in the revenue rankings list , as long as there are updates, you can see the user to return to the game ."
In order to allow these users to continue to return to the game , you have to make sure that when you update the content interesting as the first one .
4 Repeat sticky : 2014 Regrettably marketing hot words ?
One of the most attractive members of the group discussion topic is worth repeating viscous advertising.
This is a service provided by the advertiser suppliers , but for our users to get expert , this is more of a symptom rather than curing the user lose interest reasons solution.
Next Games member Joakim Achrén said , "The key to repeat sticky is that if you already have a good retention rate will no longer need to repeat sticky ."
"In the soft- release stage , you should look at whether to let people play games on the potential for a few years , whether the user will also put it down the toilet . If yes, it means that developers do not need to repeat the viscosity measure because users already on your side . "
So, instead of using paid advertising to attract the user's attention , as a start to create , in essence, it has a retention rate of a good game .
5 for their produce some high-quality video ads
Making good advertising is a great way to be able to get into the game of high-quality users. General advertising banner ads and inserts , but not the best choice , because we have Thorbjörn Warin respected video ads.
Supernauts (from youtube.com)
" Great video advertising conversion rates , user quality is quite high, so they are better than banner ads and our game " Supernauts " is a bit like " Minecraft " 3D game , in which the supporting players wandering around , and create your own what they want , so it is more suitable for video ads , banner ads instead of crappy . "
The story is about the application of video advertising , and an ideal way to get high-quality users. But even with such advantages of video advertising , you still need to make sure you optimize the performance of their ads .
Soft release free game is now quite popular approach to promote the game as a service concept in this industry for people who do not do seems to be an adventure.
However, while many developers think most free games just fine-tuning your earnings making skills , and for the Grand Cru 's Thorbjörn Warin , the key is to ensure retention and sticky.
"We have enough money , so we have enough time to publish soft " Supernauts ". We release the game in three phases , the first alpha version released in New Zealand , because of this it is a sizeable English market , we see the tack and player behavior , then take a look at the beta version of Canada 's performance .
"But we did not look at profitability , we believe earnings are most likely to fix the problem if you tack and retention rate is very bad , it is really very difficult to repair . Our principle is to focus on the viscosity and retention ."
For Warin , if the guarantee of quality, earnings will fall into place , so you have to determine what they did not put reversed the order of the two .
2 . Community features a low-cost and effective natural user access to functions
But if you do not have adequate funding so as Grand Cru, and the need to start all over again , then how should we do ?
Sebastien Borget from Pixowl 's claim that they have 90% of users get from natural sources . For him, his secret is in community building efforts.
"We focus on creating communities of players and we did not begin publishing activities to a soft market , we initially launched beta testing for some players , to create a show based on the contents of the user community masterpiece , we added a forum and a YouTube channel after a year of our fans on Facebook more than 30 million people in the video channel will have 2 million views . "
To create a user- friendly platform , so that they thus show their love for the game , so that helps a lot of happy harvest natural user .
3 great content to keep updated
Most services operate games that are updated every quarter companies own game . But this case the forum view, this update frequency may not be enough. According to Borget said, update frequency Pixowl is once a month.
"Usually after three weeks , DAU will begin to decline in value , so we have to have carried out once every six weeks to repair large , small repair once every three weeks ."
Fishlabs former member Michael Schade said , "If we made a new game , we'll make it easy to add new content ."
So how do you make sure you make a good update on Ndemic Creations? ( Game state Note : "Plague Inc" Developer ) member James Vaughan , this answer is simple: the zombie virus . Or, more broadly, that is , in line with the contents of your users expect .
"We're really excited to let players launched new content , when released zombie update, we ushered in the success in the revenue rankings list , as long as there are updates, you can see the user to return to the game ."
In order to allow these users to continue to return to the game , you have to make sure that when you update the content interesting as the first one .
4 Repeat sticky : 2014 Regrettably marketing hot words ?
One of the most attractive members of the group discussion topic is worth repeating viscous advertising.
This is a service provided by the advertiser suppliers , but for our users to get expert , this is more of a symptom rather than curing the user lose interest reasons solution.
Next Games member Joakim Achrén said , "The key to repeat sticky is that if you already have a good retention rate will no longer need to repeat sticky ."
"In the soft- release stage , you should look at whether to let people play games on the potential for a few years , whether the user will also put it down the toilet . If yes, it means that developers do not need to repeat the viscosity measure because users already on your side . "
So, instead of using paid advertising to attract the user's attention , as a start to create , in essence, it has a retention rate of a good game .
5 for their produce some high-quality video ads
Making good advertising is a great way to be able to get into the game of high-quality users. General advertising banner ads and inserts , but not the best choice , because we have Thorbjörn Warin respected video ads.
Supernauts (from youtube.com)
" Great video advertising conversion rates , user quality is quite high, so they are better than banner ads and our game " Supernauts " is a bit like " Minecraft " 3D game , in which the supporting players wandering around , and create your own what they want , so it is more suitable for video ads , banner ads instead of crappy . "
The story is about the application of video advertising , and an ideal way to get high-quality users. But even with such advantages of video advertising , you still need to make sure you optimize the performance of their ads .
Tuesday, January 21, 2014
The war started Protoss Strategy RPG "streamline clash" Login Android
Small partners waiting friends. "Streamline clash" in the beta version of Android, the Android platform finally login date area. Game downloads free, some props charges.
"Streamline clash" is a strategy game category RPG, players assume the role of an ordinary four college students, in order to study the mysterious creature "Star of Hope" and while collecting "Star of Hope" compiled clan, in various locations war, strike back other colleges.
Players can be configured in a 3 × 3 grid in their Protoss, a combination of the team is the key to victory. "Streamline clash," the ultimate goal is to win the "star ground" dominance, and other academy battle, earn points, the academy will have the highest number of points "star ground" dominance.
The biggest feature of the game is the "Star of Hope", as the main fighting force, the debut of the character will be more than 100 species, including a variety of mythological figures and even Buddha.
"Streamline clash" Android version has been officially added to the day area, like the players hurry to experience it.
Players can be configured in a 3 × 3 grid in their Protoss, a combination of the team is the key to victory. "Streamline clash," the ultimate goal is to win the "star ground" dominance, and other academy battle, earn points, the academy will have the highest number of points "star ground" dominance.
The biggest feature of the game is the "Star of Hope", as the main fighting force, the debut of the character will be more than 100 species, including a variety of mythological figures and even Buddha.
"Streamline clash" Android version has been officially added to the day area, like the players hurry to experience it.
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