According to the Beijing Morning Post reported today, January 16 and 17 , two days, European friends browser , Youku potatoes and 360 feet around the free flow plan announced in the industry are concerned swim platform in hand , particularly the introduction of 360 actions attention.
360 announced that 360 Mobile Assistant launched the " free flow " area , you only need to open 360 mobile assistant on the phone , click into the "free flow " column , you can download all the games and software inside . Regardless of the user 's phone is 2G, 3G, or 4G network traffic generated by the download will be free . It is reported that the first batch of the event is to enjoy the Jiangsu Telecom users will then be gradually extended to the whole country, free flow of activities from January 24 to start permanent.
The operator , the China Unicom said that China Unicom 3G subscribers and new subscribers can Jan. 20 to Jan. 30 , through a variety of ways to receive a free "500MB domestic traffic red ." According to Beijing to move the argument from New Year's Day to the seventh , where users meet the conditions for the activities in Beijing , can receive a free 1000M 2/3G Beijing local traffic. In addition , China Telecom also flows from operating as one of the two main strategies .
Hand swim platform price war turned by the B2B B2C: Flow war split the platform of users
January 8 Summit in Hangzhou hand tour , including Ali , including the various platforms with limited conditions have burst into a 3:7 ratio due to industry concerns , then thereafter Tencent announced limbo access applications into treasure 3:7 , 360 , 91 pairs of small developers into none other , represents the interests of 2014 domestic B2B hand travel distribution platform has slightly loose.
4G network coverage but not yet effective , the limited amount of realistic user situations ( 4G users by the end of 2014 or the billions of dollars ) , with 360 as the representative of the hand swim platform started playing free flow of battle , it means that the 2014 platform users competition, has risen to the B2C price war level, the user downloads the game concerns completely eliminated, is traffic free the ultimate goal , the result is not the ability to play small channels in this hand , a small platform , will be the flow price war further compression living space.
Meanwhile, as the source of traffic, operators generously shot, represents the 4G era , operators will take a more aggressive approach to support its own download market , thereby increasing the overall distribution volume operators . In addition , not be forgotten , virtual operators fight what brand , is still traffic packages .
Monday, January 27, 2014
Sunday, January 26, 2014
European mobile game developers talk about how to attract players
1 soft release phase focuses on the viscosity and retention
Soft release free game is now quite popular approach to promote the game as a service concept in this industry for people who do not do seems to be an adventure.
However, while many developers think most free games just fine-tuning your earnings making skills , and for the Grand Cru 's Thorbjörn Warin , the key is to ensure retention and sticky.
"We have enough money , so we have enough time to publish soft " Supernauts ". We release the game in three phases , the first alpha version released in New Zealand , because of this it is a sizeable English market , we see the tack and player behavior , then take a look at the beta version of Canada 's performance .
"But we did not look at profitability , we believe earnings are most likely to fix the problem if you tack and retention rate is very bad , it is really very difficult to repair . Our principle is to focus on the viscosity and retention ."
For Warin , if the guarantee of quality, earnings will fall into place , so you have to determine what they did not put reversed the order of the two .
2 . Community features a low-cost and effective natural user access to functions
But if you do not have adequate funding so as Grand Cru, and the need to start all over again , then how should we do ?
Sebastien Borget from Pixowl 's claim that they have 90% of users get from natural sources . For him, his secret is in community building efforts.
"We focus on creating communities of players and we did not begin publishing activities to a soft market , we initially launched beta testing for some players , to create a show based on the contents of the user community masterpiece , we added a forum and a YouTube channel after a year of our fans on Facebook more than 30 million people in the video channel will have 2 million views . "
To create a user- friendly platform , so that they thus show their love for the game , so that helps a lot of happy harvest natural user .
3 great content to keep updated
Most services operate games that are updated every quarter companies own game . But this case the forum view, this update frequency may not be enough. According to Borget said, update frequency Pixowl is once a month.
"Usually after three weeks , DAU will begin to decline in value , so we have to have carried out once every six weeks to repair large , small repair once every three weeks ."
Fishlabs former member Michael Schade said , "If we made a new game , we'll make it easy to add new content ."
So how do you make sure you make a good update on Ndemic Creations? ( Game state Note : "Plague Inc" Developer ) member James Vaughan , this answer is simple: the zombie virus . Or, more broadly, that is , in line with the contents of your users expect .
"We're really excited to let players launched new content , when released zombie update, we ushered in the success in the revenue rankings list , as long as there are updates, you can see the user to return to the game ."
In order to allow these users to continue to return to the game , you have to make sure that when you update the content interesting as the first one .
4 Repeat sticky : 2014 Regrettably marketing hot words ?
One of the most attractive members of the group discussion topic is worth repeating viscous advertising.
This is a service provided by the advertiser suppliers , but for our users to get expert , this is more of a symptom rather than curing the user lose interest reasons solution.
Next Games member Joakim Achrén said , "The key to repeat sticky is that if you already have a good retention rate will no longer need to repeat sticky ."
"In the soft- release stage , you should look at whether to let people play games on the potential for a few years , whether the user will also put it down the toilet . If yes, it means that developers do not need to repeat the viscosity measure because users already on your side . "
So, instead of using paid advertising to attract the user's attention , as a start to create , in essence, it has a retention rate of a good game .
5 for their produce some high-quality video ads
Making good advertising is a great way to be able to get into the game of high-quality users. General advertising banner ads and inserts , but not the best choice , because we have Thorbjörn Warin respected video ads.
Supernauts (from youtube.com)
" Great video advertising conversion rates , user quality is quite high, so they are better than banner ads and our game " Supernauts " is a bit like " Minecraft " 3D game , in which the supporting players wandering around , and create your own what they want , so it is more suitable for video ads , banner ads instead of crappy . "
The story is about the application of video advertising , and an ideal way to get high-quality users. But even with such advantages of video advertising , you still need to make sure you optimize the performance of their ads .
Soft release free game is now quite popular approach to promote the game as a service concept in this industry for people who do not do seems to be an adventure.
However, while many developers think most free games just fine-tuning your earnings making skills , and for the Grand Cru 's Thorbjörn Warin , the key is to ensure retention and sticky.
"We have enough money , so we have enough time to publish soft " Supernauts ". We release the game in three phases , the first alpha version released in New Zealand , because of this it is a sizeable English market , we see the tack and player behavior , then take a look at the beta version of Canada 's performance .
"But we did not look at profitability , we believe earnings are most likely to fix the problem if you tack and retention rate is very bad , it is really very difficult to repair . Our principle is to focus on the viscosity and retention ."
For Warin , if the guarantee of quality, earnings will fall into place , so you have to determine what they did not put reversed the order of the two .
2 . Community features a low-cost and effective natural user access to functions
But if you do not have adequate funding so as Grand Cru, and the need to start all over again , then how should we do ?
Sebastien Borget from Pixowl 's claim that they have 90% of users get from natural sources . For him, his secret is in community building efforts.
"We focus on creating communities of players and we did not begin publishing activities to a soft market , we initially launched beta testing for some players , to create a show based on the contents of the user community masterpiece , we added a forum and a YouTube channel after a year of our fans on Facebook more than 30 million people in the video channel will have 2 million views . "
To create a user- friendly platform , so that they thus show their love for the game , so that helps a lot of happy harvest natural user .
3 great content to keep updated
Most services operate games that are updated every quarter companies own game . But this case the forum view, this update frequency may not be enough. According to Borget said, update frequency Pixowl is once a month.
"Usually after three weeks , DAU will begin to decline in value , so we have to have carried out once every six weeks to repair large , small repair once every three weeks ."
Fishlabs former member Michael Schade said , "If we made a new game , we'll make it easy to add new content ."
So how do you make sure you make a good update on Ndemic Creations? ( Game state Note : "Plague Inc" Developer ) member James Vaughan , this answer is simple: the zombie virus . Or, more broadly, that is , in line with the contents of your users expect .
"We're really excited to let players launched new content , when released zombie update, we ushered in the success in the revenue rankings list , as long as there are updates, you can see the user to return to the game ."
In order to allow these users to continue to return to the game , you have to make sure that when you update the content interesting as the first one .
4 Repeat sticky : 2014 Regrettably marketing hot words ?
One of the most attractive members of the group discussion topic is worth repeating viscous advertising.
This is a service provided by the advertiser suppliers , but for our users to get expert , this is more of a symptom rather than curing the user lose interest reasons solution.
Next Games member Joakim Achrén said , "The key to repeat sticky is that if you already have a good retention rate will no longer need to repeat sticky ."
"In the soft- release stage , you should look at whether to let people play games on the potential for a few years , whether the user will also put it down the toilet . If yes, it means that developers do not need to repeat the viscosity measure because users already on your side . "
So, instead of using paid advertising to attract the user's attention , as a start to create , in essence, it has a retention rate of a good game .
5 for their produce some high-quality video ads
Making good advertising is a great way to be able to get into the game of high-quality users. General advertising banner ads and inserts , but not the best choice , because we have Thorbjörn Warin respected video ads.
Supernauts (from youtube.com)
" Great video advertising conversion rates , user quality is quite high, so they are better than banner ads and our game " Supernauts " is a bit like " Minecraft " 3D game , in which the supporting players wandering around , and create your own what they want , so it is more suitable for video ads , banner ads instead of crappy . "
The story is about the application of video advertising , and an ideal way to get high-quality users. But even with such advantages of video advertising , you still need to make sure you optimize the performance of their ads .
Saturday, January 25, 2014
RoboCop
"RoboCop RoboCop" by Glu joint Columbia Pictures produced the film adaptation of the game, using a third-person shooter set. In the game, players have to play Robotics OmniCorp in Robocop, the forces of evil against Detroit. Although the game uses the players too cold, "Zhan Zhuang" style of play, but a simple operation, it still has a beautiful full screen playability.
In RoboCop, the year is 2028 and multinational conglomerate OmniCorp is at the center of robot technology. Overseas, their drones have been used by the military for years—and it’s meant billions for OmniCorp’s bottom line. Now OmniCorp wants to bring their controversial technology to the home front, and they see a golden opportunity to do it. When Alex Murphy (Joel Kinnaman)—a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit—is critically injured in the line of duty, OmniCorp sees their chance for a part-man, part-robot police officer. OmniCorp envisions a RoboCop in every city and even more billions for their shareholders, but they never counted on one thing: there is still a man inside the machine pursuing justice.
In RoboCop, the year is 2028 and multinational conglomerate OmniCorp is at the center of robot technology. Overseas, their drones have been used by the military for years—and it’s meant billions for OmniCorp’s bottom line. Now OmniCorp wants to bring their controversial technology to the home front, and they see a golden opportunity to do it. When Alex Murphy (Joel Kinnaman)—a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit—is critically injured in the line of duty, OmniCorp sees their chance for a part-man, part-robot police officer. OmniCorp envisions a RoboCop in every city and even more billions for their shareholders, but they never counted on one thing: there is still a man inside the machine pursuing justice.
Friday, January 24, 2014
Mobile game "Happy Mahjong"
Tencent's latest mobile game "Happy Mahjong" has officially landed iOS, players can now experience the real-time mahjong matches on the phone. Tencent effort to build this as a classic chess game quintessence. Stylish simplicity of Chinese style screen, live real-time battle gameplay, accompany you joy every day.
"Happy Mahjong" support through micro-channel and QQ account login game, through victory and wealth ranking QQ friends list with micro-channel competition. Play a few more innings points higher, the number of innings to win more points, the higher, of course, ranked in the "victory points" in the more forward, this is the most direct way to showcase his skills and achievements. The count for the use of authentic international fan rules into low-threshold rule Hu to the winning hand, more than 80 kinds of fan-type scoring, networking mode novice, beginner, intermediate and advanced four selectable ring, powerful high intellectual so are the single play "Happy mahjong" fun stimulus lies.
"Happy Mahjong" support through micro-channel and QQ account login game, through victory and wealth ranking QQ friends list with micro-channel competition. Play a few more innings points higher, the number of innings to win more points, the higher, of course, ranked in the "victory points" in the more forward, this is the most direct way to showcase his skills and achievements. The count for the use of authentic international fan rules into low-threshold rule Hu to the winning hand, more than 80 kinds of fan-type scoring, networking mode novice, beginner, intermediate and advanced four selectable ring, powerful high intellectual so are the single play "Happy mahjong" fun stimulus lies.
Thursday, January 23, 2014
"Save the Mermaid" February 14 Valentine's Day portrait shelves
Sky Tyrannosaur is an independent game from California development team, the first work of its existence is a combination of the two checkpoints Arkanoid and puzzle gameplay "save Mermaid" (Blowfish Meets Meteor), as early as last September start promoting today finally identified the official landing iOS platform game time: February 14, players will experience the Western Valentine's Day this year!
And in today's App Store, and has a lot of Arkanoid play casual games, "save Mermaid" is special in that it also incorporates elements of puzzle checkpoints, which means players will in a game Arkanoid experience both fun and educational checkpoints.
The first is part of Arkanoid, Arkanoid players need to play through the mermaid rescued from bricks, and placed in glass bottom of the screen, but this is not the way smoothly, players they also need help to reach the end mermaid through various dangerous sea creatures safely.
The first is part of Arkanoid, Arkanoid players need to play through the mermaid rescued from bricks, and placed in glass bottom of the screen, but this is not the way smoothly, players they also need help to reach the end mermaid through various dangerous sea creatures safely.
Because the developer is a small independent studio, making the game more than a year to spend their time, but finally met the players coming and look forward to many more iOS gamers can bring surprises independent work has appeared on the platform in the future!
Wednesday, January 22, 2014
Competitive inter-service attacks "every day heroes Union" super carnival season
The latest version of epic fantasy RPG game "League of Legends every day," "Fate arena" will be a grand launch in the near future when we will just play arena, I feel good playing arena magic;! But when we started playing group to pick when they found groups pick more magical; finally I saw "everyday heroes Union" out of the fate of inter-service arena, and instantly feel the spirit of the people are feeling there is not deep love from across the world have turned the world?!? can exist beyond the arena -! inter-service arena fate impending onslaught!
In order to prepare for the fate of inter-service arena open, we will be at 10:00 on January 23 to open a new full service "city of towers." New server is still ready for everyone new clothes welfare, players can view the official website of the announcement of the completion of the corresponding activities.
Meanwhile, the Chinese New Year approaching, the festival will also sync grand carnival Hao Li debut. What better opportunity than this time stationed in the "city of towers" mean? Take up arms, to bring partners, to act now. Participate in activities such as using stand-doll gift Oh not enjoy double rewards
Today, the major side trips are competing to open inter-service athletic play, but many open when major events are also limited. This approach is bound to continue to explore the higher limit high play Dan's ambition, the dominant party can do sacrifice the long corner. "Everyday Heroes Union" the fate of inter-service arena open, maybe there will be a chance to play a lot of high-burdened country serving player hopes to embark on the world stage with the world champions competing against it.
Meanwhile, the Chinese New Year approaching, the festival will also sync grand carnival Hao Li debut. What better opportunity than this time stationed in the "city of towers" mean? Take up arms, to bring partners, to act now. Participate in activities such as using stand-doll gift Oh not enjoy double rewards
Today, the major side trips are competing to open inter-service athletic play, but many open when major events are also limited. This approach is bound to continue to explore the higher limit high play Dan's ambition, the dominant party can do sacrifice the long corner. "Everyday Heroes Union" the fate of inter-service arena open, maybe there will be a chance to play a lot of high-burdened country serving player hopes to embark on the world stage with the world champions competing against it.
Tuesday, January 21, 2014
The war started Protoss Strategy RPG "streamline clash" Login Android
Small partners waiting friends. "Streamline clash" in the beta version of Android, the Android platform finally login date area. Game downloads free, some props charges.
"Streamline clash" is a strategy game category RPG, players assume the role of an ordinary four college students, in order to study the mysterious creature "Star of Hope" and while collecting "Star of Hope" compiled clan, in various locations war, strike back other colleges.
Players can be configured in a 3 × 3 grid in their Protoss, a combination of the team is the key to victory. "Streamline clash," the ultimate goal is to win the "star ground" dominance, and other academy battle, earn points, the academy will have the highest number of points "star ground" dominance.
The biggest feature of the game is the "Star of Hope", as the main fighting force, the debut of the character will be more than 100 species, including a variety of mythological figures and even Buddha.
"Streamline clash" Android version has been officially added to the day area, like the players hurry to experience it.
Players can be configured in a 3 × 3 grid in their Protoss, a combination of the team is the key to victory. "Streamline clash," the ultimate goal is to win the "star ground" dominance, and other academy battle, earn points, the academy will have the highest number of points "star ground" dominance.
The biggest feature of the game is the "Star of Hope", as the main fighting force, the debut of the character will be more than 100 species, including a variety of mythological figures and even Buddha.
"Streamline clash" Android version has been officially added to the day area, like the players hurry to experience it.
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