Tuesday, January 7, 2014

"Hello Hero" and "fishing up" to replace the content from each other

After three weeks of full official login App Store, 3D RPG fighting hand-hyun touch technology exclusive travel agent "Hello Hero" is still sought after by players. It is reported that, "Hello Hero" will be January 9 glory beta, iOS version will open limited free downloads, while Android version will also be starting on the line. In order to bring the majority of players are more fun, Touch Technology CEO Chen Haozhi resolutely decided to come up with their own trump card "fishing up" to and "Hello Hero" to promote cooperation in a content replacement.
As exclusive agent issued the first battle , touch technology has for the "Hello Hero" launched a series of marketing . This and " fishing up " content replacement, in fact, can be seen as a continuation of this series of marketing , which also allow the industry laments Chen Haozhi courage to create happiness for the players and their attitude towards the game .

Game content replacement, is a promotional model from Japan , through mutual implant product content to achieve the purpose of cross-promotion between games and games or anime, this way in Japan as early as the golden age of console game once appeared. At home, before there had been " Excalibur " and " My name is MT" the first attempt to promote content replacement .

According to insiders , the two games before the replacement product content cooperation, both sides need to communicate a lot of things , from senior engineers time node , promotional tactics , etc., need advance communication and coordination . The "Hello Hero" and " fishing up" the contents of the replacement of cooperation , coordination can be good to avoid trouble . Touch technology with their products for the contents of two games in internal communication and coordination will be replaced by more convenient , more efficient.

On the basis of the previous case , the touch technology "Hello Hero" and " fishing up" the contents of the replacement of cooperation , have also been several promising industry. First, two hand travel classic masterpiece of mutual cooperation , the combination of effects can be formed , tend to bring more opportunities ; Second, users will not form two games overlap substitution , with " fishing up " in the country players and the reputation and visibility, both sides able to bring more users and increase revenue possibilities.

2013 is the development of the domestic mobile games market blowout year , in response to competition in the industry , you can feel , in 2013 under the hand travel vendors online online publicity efforts seem to be throwing money getting bigger . And actively explore innovative touch technology is constantly put on the marketing of new products turmoil in hand travel agent .
To meet the "Hello Hero" iOS version of national service on the line, touch technology has brought together China, South Korea , North America, the power of the three places , at a cost of one million carefully crafted levels comparable to Hollywood publicity CG. Meanwhile , "Hello Hero" official microblogging initiated synchronization " Hello Heroes" premiere CG million , driven more than 660,000 times a player transfer assessment interaction, solidarity with a good game releases . In addition , the touch technology CEO Chen Haozhi personally pitched as "Hello Hero" theme of micro- filmed movie of the same name , it is learned also will soon be the world premiere . This new entertainment marketing , but also a touch of the game , the two mainstream television entertainment project beneficial to try innovative marketing model , and this reverberates in hand march industry is also rare .

More than that , the recent Touch Technology announced "Hello Hero" cross-border and popular humor comic APP " Magic Man Camera" to achieve cooperation , the game's hero image into the camera Magic Man comic clip .

With "Hello Hero" and " fishing up" replacement broke news content , touch technology industry once again to see a whole new way of marketing hand tour , which also gave "Hello Hero" is about to double in iOS and Android Meanwhile platform launch inject a shot in the arm .

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